Fashion PR & sample management softwareRun the season on Hilum.
Sample tracking, send-outs and returns, showroom appointments, lookbooks, press monitoring and EMV reporting. The operating system for fashion, from the first sample to the coverage it earns.
Not a sample tracker. The place your whole season runs.
Sample, contact, coverage, value: Hilum holds the whole chain, so nothing slips between the closet and the credit.
Every motion of the season.
One place for the closet, the people, the motions, and the proof.
Samples & QR
Register every piece, tag it with a QR label, and scan it from any phone to pull up its full record on the spot.
Seasons
Organize the closet by season and capsule, and roll the catalog forward as the calendar turns.
Bring your season
Drop in the spreadsheet you already keep. Hilum reads your columns in any language and turns a messy file into working records in one reversible pass.
Contact profiles
Editors, stylists, creators, buyers and producers. Each profile holds their agency, who to route through, what they've worn, and how reliably they return.
Publications & agencies
Group contacts under the houses they work for, and see every placement a publication has earned you.
Send-outs & shipping
Pack, label, and send in a few taps. Every sample loan is tracked out and back with live carrier updates, and whatever runs late gets flagged.
Market weeks
Share a booking link, let buyers book their own appointments, capture the selection by QR, and read order value and coverage on one report.
Productions & pulls
Reserve looks for a shoot or show, hold what you need, attach a letter of responsibility, and watch the due-back clock.
Creator gifting
Seed a look to a creator over a link, stay on the right side of disclosure, and let their post flow back as coverage.
Lookbooks
Share a season as a clean, press-facing catalog editors can browse and request from, no login needed.
Coverage & EMV
Log every placement and value it in euros as Earned Media Value (EMV). A media number you can actually read, with the formula on the table, not hidden.
Coverage, found for you
Always-on media monitoring: Hilum watches press and social coverage for your brand and brings back likely placements to confirm, so credits never go unnoticed.
Season reports
See what the season returned: coverage, value, and where it came from, ready to share with the team.
Closet to credit.
Fill the closet
Bring in your samples and contacts. Import the file you already keep, or add them as you go.
Run the motions
Send, show, pull, or gift, with every loan tracked from the closet to the editor and back.
Earn the coverage
Log placements or let Hilum find them, value them transparently, and report the season.
Built for the press office, the showroom, and the agency floor.
For fashion brands running their own season, and for PR agencies running many. Manage several brands from one place, each with its own closet, contacts, and coverage.
Be first in when the doors open.
A short note is all it takes: who you are, what you run. We read every message and reply personally.
Asked and answered.
What is Hilum?
Hilum is fashion PR and sample management software, one operating system for the season. It tracks every sample and send-out, keeps editors, stylists and buyers in one contact book, finds and values the press coverage your looks earn, and turns the whole season into reports.
Who is Hilum for?
Small and mid-size fashion brands that run their own public relations office, and the PR agencies and showrooms that run several. It replaces the spreadsheet-and-WhatsApp workflow the industry still runs on.
How do you value a placement?
Reach, a rate per thousand, and multipliers for placement, sentiment and outlet tier. The reference metric in fashion is Launchmetrics' MIV®, which is proprietary. Hilum's EMV is the same intent with the arithmetic on screen: every placement stores the exact factors it was valued with, and you can open any number and read it back.
Can an agency manage several brands?
Yes. An agency runs each client brand as its own workspace, with its own closet, contacts, lookbooks and reports, and moves between them from one account.
Does it work from the showroom floor?
Yes. Hilum has an app for iOS and Android, on both phone and tablet, and it runs in the browser too. Scan a garment's QR label with the piece in hand: all its details open right there, ready to pack it into a send-out or receive it back, no laptop needed.
What does it cost?
Plans are priced by how many brands, users, and samples you run, and every plan includes every capability. We're onboarding the first brands and agencies now: request early access and we'll walk you through it.
Ready to run your season?
Tell us about your brand or agency and we'll be in touch.